G-SHOCK

campaign (pitch)

For a pitch we developed a multichannel-campaign for G-Shock under the
idea of „sky heroes“ with testimonials from special helicopter pilots. Genuine
pilots who fly through all time zones, to places one can´t reach them over land
and who therefore rely on their instruments fully in extreme situations.
Online users can move through different time zones  and meet the testimonials
of the campaign as well as of course the clock in a 360 walk around experience.

 2014 |  pitch  |  art direction